S P R E A D & R E A C H

   -     Z U R I C H

Every sun spreads its fires until it reaches our skin. When we feel the warmth. 

Every sun spreads its light until it reaches our eyes. When we finally see clearly.

- P O S T E R S -

 -  T H A N K   Y O U  -

for every beautiful quote 

P P

C S

T S

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P S

S L

R M

K U

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R I

R I

- idea -

The resulting idea was to come from the quotations fragment "[...] all you have is your-self."  and to talk about a widely spread but still out of bounds treated topic : 

solitude of young urban people

And I have to commit, it sounds quite emo in young ears. That's why I tried to pack it in an pleasing design and artwork, that hopefully will be taken serious by the target audience - or at least a little.

I'm trying to draw off the invisible masks people are wearing to please everyone all the time. 
For this I asked closer friends in my age (20-29 years old) for a portrait photo and their recipe against depression and isolation, to make propaganda posters. A propaganda as it were to 

"attempt to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation." (Shepard Fairey).

The image of the sun in the belly with fires around it, brought me to the idea of spreading the messages - like Picasso surely would have wanted it and Mr. Fairey exemplary still does it - on city-walls and several university installations I'm getting by.

Example (sorry for the bad quality of the image, but it's much faster) :